Grido
← Portfoliocase study
An AI experience for the 2025 year-end close
For Grido we built a technology solution tied to their 2025 year-end campaign, with artificial intelligence at the center of the experience.
Mass consumer
AI experience
2025
Context
The brief
The challenge was turning a communication idea into a digital experience combining technology, interaction and AI for a mass-market brand.
Challenge
The constraint
Turn generative AI into a concrete, accessible brand experience ready to run in a real context.
deliverables
What we built
Concept
Technical conceptualization
We translated the campaign idea into a viable digital experience with AI at the center — not as a demo.
Interaction
Interaction logic
We designed how people enter, participate and exit the experience, with clear mechanics for a mass audience.
IA
Artificial intelligence components
We implemented the generative AI components that make the production experience possible.
Production
Development and integration
We built the solution and integrated the services needed for a real campaign.
outcome
A concrete, accessible brand experience ready to run at scale: generative AI serving the campaign, not a tech demo.
process
How we did it
Technical conceptualization
We defined what the campaign AI solves and what stays out, before choosing tools.
Interaction design
We built the experience logic to be simple in a mass-market brand context.
AI implementation
We integrated the AI components that power the mechanics.
Production
We built the solution and integrated the services needed to go live.
The value
- Generative AI turned into a concrete brand experience
- Accessible experience ready for a mass-market brand
- Technology, interaction and AI combined in one campaign solution
