Wrangler Argentina
← Portfoliocase study
An ecommerce built to scale
We migrated Wrangler Argentina's official ecommerce from WordPress to a custom Laravel platform, cutting infrastructure costs by 88.92% and achieving real-time sync with the BAS ERP.
Ecommerce / fashion
Migration + DaaS
2024 – present
Context
The brief
Wrangler Argentina ran its ecommerce on WordPress with an oversized 16 vCPU / 32 GB RAM VPS. Despite the hardware, the site was slow and unstable. BAS ERP integration was partial — stock only — and heavy jobs saturated the server during peak events like Hot Sale and Cyber Monday.
Challenge
The constraint
Build a modern, scalable ecommerce with deep real-time BAS integration, optimized infrastructure costs and a reusable tech base for other group brands — including Lee and Canterbury.
deliverables
What we built
Migration
WordPress → Laravel
Full custom platform with advanced catalog, size and color filters, and optimized multi-step checkout.
Backend
BAS ERP integration
Real-time sync of stock, prices, products, categories and filters. Removal of heavy batch jobs.
CMS
Custom admin
Custom admin CMS for commercial and ops: banners, promotions, content and publishing.
Infra
AWS migration
VPS to AWS migration with Redis, RDS and load balancing. Support for traffic peaks of 10,000+ visits/day.
outcome
A high-performance ecommerce with real-time ERP sync, 88.92% lower infrastructure costs and room to scale Lee and Canterbury without duplicating effort.
process
How we did it
Analysis and discovery
Assessment of technical bottlenecks, BAS integration and existing infrastructure.
Architecture design
Stack definition: Laravel, React frontend, real-time BAS integration.
Development and migration
Full migration from WordPress. Custom CMS. Consolidation on an optimized VPS.
AWS migration
Scalable infrastructure with RDS, Redis and NLB. Stress tests with Galileo and Mikroways.
Ongoing DaaS
Iterative evolution: redesigned checkout, MODO/Getnet integration, mobile UX improvements, SKU variants.
Results
Before / after migration comparison
| Aspect | Before (WordPress) | After (Laravel) |
|---|---|---|
| Infrastructure costs | High-consumption dedicated VPS | −88.92% in costs |
| BAS ERP sync | Partial, stock only, not real time | Stock, prices, catalog — real time |
| Synced data | Stock only | Stock, prices, products, categories, filters |
| Site performance | Slow and unstable | Fast load, scalable AWS |
| Content management | WordPress with limitations | Flexible, tailored custom CMS |
| Scalability | Limited to one VPS | Replicable to Lee and Canterbury |
| Shopping experience | Basic and clunky | Optimized checkout, improved mobile UX |
−88,92%
Infrastructure cost reduction
BAS RT
Real-time ERP sync
3
Brands on the same platform
10K+
Daily visits supported
Other impacts
- More efficient processes and lower server resource use
- Base platform replicated for Lee Jeans and Canterbury
- Redesigned checkout with better mobile conversion
- Payment integration: Payway, Mercado Pago, MODO, Getnet
- AWS infrastructure audited and ready for Hot Sale / Cyber Monday