Inmobiliaria Robles
← Portfoliocase study
A property catalog that sells from the first scroll
We redesigned Inmobiliaria Robles' website to turn a passive catalog into an active sales platform, with precise search, real-time sync and a premium visual identity.
Real estate
Website redesign + performance
2025
Context
The brief
Inmobiliaria Robles is a premium agency in Mar del Plata with urban and countryside divisions. They came to Coding with a site that no longer represented them: outdated UI, imprecise search and Tokko sync that took up to 24 hours to reflect changes.
Challenge
The constraint
The site had to communicate premium positioning while solving real technical issues: agile Tokko sync, clear split between urban and countryside, and property-type search with accurate, consistent data.
deliverables
What we built
Design
Full UX/UI redesign
New information architecture with a clear urban/countryside split. Visual identity aligned to the brand's premium positioning.
Frontend
Modern frontend
React with mobile-first responsive design, clear visual hierarchy and smooth navigation by property type.
Backend
Backend + Tokko integration
Laravel with optimized Tokko sync, dynamic sitemap, technical SEO from development and manual publish control.
outcome
From passive catalog to active real estate platform: the new site communicates professionalism, enables precise property-type search and syncs listings close to real time.
process
How we did it
Discovery and assessment
Analysis of the previous site, pain points, business goals and content architecture.
UX/UI design
Full redesign focused on accessibility, visual hierarchy and premium brand communication.
Frontend development
Responsive React, performance optimization and mobile-first experience.
Backend + Tokko
Optimized Tokko integration, manual sync available, technical SEO and dynamic sitemap.
QA and launch
Functional, visual and technical testing. Content migration and 301 redirects.
Results
Lighthouse · Actual measurement: previous site vs. current site (mobile)
| Metric | Before | After |
|---|---|---|
| Performance | 32 | 76 |
| Accessibility | 81 | 100 |
| Best Practices | 100 | 92 |
| SEO | 85 | 44* |
| LCP (Largest Contentful Paint) | — | 7,8 s |
| CLS (Cumulative Layout Shift) | — | 0,02 |
| TBT (Total Blocking Time) | — | 510 ms |
*The low SEO score reflects metadata still to be completed, not a technical regression from development.
32 → 76
Performance Lighthouse (+137%)
100
Accessibility score (perfect)
0,02
CLS — no layout shift
Tokko RT
Near real-time sync
Other impacts
- Noticeably improved load speed
- Property search with accurate, consistent results
- Dynamic sitemap generated automatically
- Clear split: Urban Division / Countryside Division
- Premium visual identity aligned to brand positioning
